Impacts Upon Skinclads Business in the Next Five Years Essay -- Busin

Impacts Upon Skinclads short letter in the Next Five YearsIn order to analyze the operating environment of Skinclad, an audit ofthe performance of the organisation was executed. This took the formof an environmental study which assessed the inherent and externalenvironment of the participation. The findings of this scan will bid anunderstanding and appreciation of the many factors impacting directlyor indirectly upon the companys operations. The report explores themacro and micro environmental factors which are in all likelihood to impact uponSkinclads business everyplace the next five years, reviews the internalfactors, existing marketing mix and highlights possible problemsareas. The Swot abstract lists the briny strength of the business, itsweakness and likely threats and opportunities the company may face inthe future. Finally, the report identifies recommendations andpossible options for improving production and the financial viabilityof Skinclad.MACRO environmental FAC TORSPEST ANALYSIS A1A PEST analysis is an environmental scan of the macro economic factorsimpacting on the operations of an organisation. It analyses thefollowing factors and its relation to the UK framework industry* Political* Economical* Social* TechnologicalThe relevance of this analysis is significant in gauging world trendsand its consequent role in influencing social, cultural,technological, demographical and stinting factors. The analysisnotes with interest the current state of the UK Textile industry whichhas go through a slump since the late 1990 (Figure 1). The figureshows that total output had declined importantly over the period andproduction has collapsed by 30%. This may be attributed to the effectof globalisation and a shift to importing clothing from cheaper Asianmarkets such as Philippines, Indonesia and Bangladesh. Many local anaestheticmanufacturers were affected by this move. A depicted object in point was Marksand Spencer who were committed to local producer s until the earlier 2000when they were forced to source garments from cheaper suppliersoutside of the UK to compete with the influx of European retail merchants.The foundation of the European Union and institution of the Eurodollar has further exacerbated the situation for local producers as astrong UK currency () has made exports more pricy to other regionsin the Eur... ...shionShared Values This is not applicable to the shiftSustainable Competitive Advantage Has been in existence for over twenty dollar bill two year Developed an establish network that includes, suppliers, retailersAppendix 4==========8 PsProduct* Jackets and full-length coats in twenty different stylesPlace* Old dilapidated building in the experient textile industry main districtPrice* Basic self-reliance that product is high priced since product is high qualityPromotion=========* This culture was not provided in the case. However, the need for promotion may be express as there is a direct link to a r etailer who purchase the majority of the productProfit* Profit has been eroded over the years with a net value of 1 on received productPhysical* Old rented premises in what used to be the hub of the UK textile industryProcess* This information was not available from the casePeople- Not accessible from caseAppendix 5----------Ansoff ground substanceexisting productsnew productsExistingMarketsMarket PenetrationProduct outgrowthNewMarketsMarket DevelopmentDiversification