How Great Companies Think Differently Essay

This article highlights principles that guide companies employ to differentiate them from other companies that steering only on profits. These principal companies attempt to transcend the short-term bottom line mentality and comportment at social involvement that will produce seniority and bear on profits over the long haul. Part of making money in the long term is longevity, and the way to longevity is to build an enduring instauration. This is done through being more socially conscious and cookery for better quality of conduct for employees including a healthy work life balance, and to provide a meaningful life project for workers that build commonwealth and society. The point is to remain monetaryly viable for the long term because thats the best way to serve society, the employees, and consumers.Key Takeaways 1. Businesses must invest in employee empowerment and engagement, and must adopt the attitude that employees are interested in more than just a paycheck. Compani es must balance public interests with financial concerns, and attempt to improve the lives of consumers. Viewing the company as a societal institution and communicating a common purpose provides an identity for employees and helps nurture against uncertainty. A larger purpose and vision inspires employees to think bigger and beyond the four walls of the company.2. Business should have a light-headed, long term focus on a higher purpose than just financial achievement. This is achieved by investing in the human side of the organization. Listening to the interests of employees and possibly offer opportunities to pursue those under a sort of corporate sponsorship. Doing so should direct to deeper emotional connections to the company, which again supports longevity.3. Moods are contagious. Moods can transmit institutional values, enliven positive emotions about the company. It is therefore vital that leadership model the conduct that supports the long term corporate/social vision. If values are clear and well understood, they can be appealing to employees. Having employees who are emotionally move with the values gives them a sense of purpose greater than corporate goals, and feeds longevity because employees are bought in to the corporate values rather than a personality.4. globalisation detaches the company from a single specific society. The global markets require purpose and vision that goes beyond a single company or societal group. This is positive because it feeds innovation and cultural sensitivity to the markets the company serves.