Discuss the role of marketing and the marketing department of tesco to Essay

talk over the role of merchandise and the merchandising department of tesco to illustarte the points you make - Essay Examplemarketing department has to either seek new territories or new products or, most importantly, create new demand within an naturalized market. Innovative ideas and affirmative action can generate new demand even for existing products. Initiatives desire consumer loan schemes in association with banks, discounts, incentives, gift schemes, limited time offers and targeted promotion are the forte of marketing departments. Thus marketing plays a crucial role in any organisation.The famous four Ps (product-price-packaging-promotion) together with distribution and service form the tools of a marketing department. For triumphful marketing, it is necessary to understand the client preferences for products, distribution logistics and strengths of competition. Customer preferences depend upon price, packaging and promotion. In all these matters, the marketing departm ent has a spanking role as it acts as the communication bridge between the customers preferences and the company. It also constantly monitors distributor / retail merchant activity, their inputs regarding customers feedback on product quality, price and attractiveness. While these activities keep the marketing department on its toes all the time, there is the ever-present threat of newer products and newer players entering the market, taking away customers on the one hand and the demands of management for change performance on the other. Within the allotted budget, marketing department has to maintain the existing market distribute and take actions for garnering new customers or entering new territories. These activities form thechallenging role for any marketing department. Customer is the king is the marketing mantra and the efficiency with which he is serviced will determine an organisations success or failure.offering a basic product with variations in features, quality and packaging in align to service different customer segments. Obviously, this is intricately related to