Friday, March 1, 2019
Marketing and Department
Project title MUJI Introduction The cutting edge mathematical function of MUJI is from Japanese order, RTOHIN KEIKAU CO. , LTD. , and it is a new life mode retentivity and pr to each angiotensin-converting enzyme simple, nature, texture life philosophy. Also, provide high quality and reasonable terms product that link up with life, and not waste the material to c are intimately the products eco. Flowchart * Human resource division * statistical distribution division * character check segment * Marketing surgical incision * finance/ Accounting department * Information technology department * Administration department Japan head office * Engineering department Purchasing department * Productive department * Research & international ampere Development department * seminal department * * Human resource department * dispersion department * flavor check department * Marketing department * Finance/ Accounting department * Information technology department * Administratio n department Japan head office * Engineering department * Purchasing department * Productive department * Research & Development department * Creative department * Front- play Front- stage Back- stage Back- stage helper spoken language system renovation tar system another(prenominal) contact points Other contact pointsCashier center, Warehouse, suit room, pomp area (window display), deli rattling team Cashier center, Warehouse, Fitting room, disclose area (window display), delivery team Service operations system Service operations system Cabinet, Burglar alarm, Clothes federal agency & stand, Refrigerator, Showcase, Display rack, Spot light, Leaflet tray, Telephone, Computer system, Barcode, etc. Cabinet, Burglar alarm, Clothes chest & stand, Refrigerator, Showcase, Display rack, Spot light, Leaflet tray, Telephone, Computer system, Barcode, etc. Other customers Other customers The customer The Customer Other customersOther customers advertizing Promotion barg ain MUJI card Miscellaneous e-mail, mamil, phone calls, etc. Websites mental picture product of seasons Advertising Promotion sale MUJI card Miscellaneous e-mail, mamil, phone calls, etc. Websites Exposure product of seasons Customer service associate, Cashier, Supervisor, Store alimenter, Security, Customer service hotline Customer service associate, Cashier, Supervisor, Storekeeper, Security, Customer service hotline Front stage Backstage Customer bodily process Employee proceeding Phone/ internet contact Make recommendation Arrived throw in Pay Delivery Recorded & follow upCustomer service CS associate, Security Cashier Enter data evidence data Distribution Sent out Front stage Backstage Customer action Employee action Phone/ internet contact Make recommendation Arrived chime in Pay Delivery Recorded & follow up Customer service CS associate, Security Cashier Enter data Register data Distribution Sent out Most of the customer are having connect with community is they come to the store. But MUJI also provide a delivery ordering service to customers. When the total price over $3001 that the delivery charge exit be free but if below $3000, it will take $120 for the charge.And micturate other three types of charge, the likes of span/tunnel toll, labor charge, assembly charge, that will charge when various spot happened. And must(prenominal) remember that does the large packing furniture can be moved to the designated location or not so collect to prudent of this. Also, MUJI take cooperation with Hang Seng Bank that created a MUJI card that to attract consumers. apply MUJI card at MUJI can earn $5 MUJI dollars for every expending of $100 and can use the MUJI dollars when you use the MUJI card to buy at MUJI next time to enjoy double benefits.The responsibility range of each department Back stage department Human resource staff is very importance of a troupe because if you dont pee any staff or they didnt like the union, will hazard g o withs quality down and nothing can do without staff. So that the most importance thing of human resource department has to do is how company keeps outstanding staff in company and grow some outstanding people outside to join the company. And the generally capriole of the department are including, compensation & benefits, staffing & selection, and training & development.Distribution Distribution department need to help picking and packing goods, delivery goods, physical storage planning, physical storage planning, may facilitate the front end of materials. And the department is being an important charter in the company because the company sales are directly related to the speed of delivery goods. Quality check When product lastes toil and delivery to Hong Kong, will have a check in lab for testing its different kind of quality, like safety, health, practicability, etc.And they not only do the checking in lab, they also need to go to stores to have a random check to make sure the products have the high quality provide to customers. Marketing When the product start the production process, marketing department also need to start thinking close to the company marketing dodge to defined the target market of the product, hence find out the most suitable way for sell. Also, the marketing strategy must including promotion plan, like new product exhibition, advertising, sale, distribute leaflets to capability consumer, etc. AdministrationAdministration department is a department that sundry duties in a company. They need to arrange the appliances, like stationery, and buy the appliances, like water dispenser, keep in good repair of office, for example, clean the windows or rug, contact with the pledge of building, response company pantry and the document lanceing. Finance/ Accounting The primarily job of the department would be properly to help company hump the affair of finance, handle and calculate each department of company, defined the early development plan from the account, make sure the money enough to un the rail line and have great management system to manage and protect companys asset. Information Technology Help to design and create company website, accordingly need to manage the website, provide technology of computer experience that to maintain or upgrade office computers or company system. Back-stage department (Japan head office) Purchasing Purchasing department is searching manufactory, material suppler, whence inquire about price, negotiated price, makes contract with suppler, tracking warehousing, manage the inventory, processing the faulty products, etc.They have to help the company to find out the cheapest price and have good quality company to be the suppler because the material cost may increase when contract higher price with supplier then the merchandising price will also follow to increase so it is very important to the production. Productive The job of the deportment is to manage, control the time to finish the product on time, control the cost of the production. They will subscribe deport line about the standard of product to let manufactory to follow, let in following quality, specifications, quantity, deadline, method of using science.Creative Creative departments staffs must have many creative ideas to help company design a new, useful and special product that can have good interchange number. But their design still need keep company style and control the quality. Research & Development This departments mainly job is collect data for research, basic research and applied research, then by the result to think about how to develop the products and fits to market. Front-stage department gross sales The mainly job of sales department is make marketing department creates marketing strategy plan to operate.Also, the department staffs are selling products at retail store and answer customers inquire. They need to know all circumstance of the product that which in the ir response area. And they must have good converse and selling skills. Public relationship A good business chassis is rely on good public relationship department because it is a department that response to provide positive image to public, like send out declare when having any bad in that country or update the positive news to consumers, etc. Customer ServiceThe mainly compute of the department is handle daily running of customer service, like ask in customer order and follow up the order, and provide good service to customer, answer customers inquire or complaint. Security Its a most important deportment of a company because it is related to safety problem. Their job is make sure all the staff and companys safety, have temporary problem solving sills, for example, something have been stolen or company on fire, so they response to follow the timetable to make ones rounds of inspection and general securitys job.Conclusion MUJI is one of the company that provide high quality servi ce, and they are not only centering this way, they also focus on resource of Earth, environment, recycle problems and its store image of sample style can attract many different age group people to visit. But one of thing that MUJI need to improve is their Hong Kong MUJI website is too simple that not enough information to intend consumers.
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