Why Do Ads Target Children?

Why do Ads Target Children? Have you always been in an isle of a introduce and heard, but mom I really want this I aphorism it on television? This is a product of advertise. Since the late 1980s children lay d have emerged as a key demographic to marketers. Advertisements selling all(prenominal)thing from the latest motion picture game to the newest automobile are now targeted to the youth of our world. Children have buying power that sways their evokes purchases, and they are the future consumer. food marketing to children is creating the childrens ability to quetch a parent into purchases.Nagging or Pester Power is the about apply strategy in the market today. The theory behind this is alternatively than going straight to the parent, give the child the buying power. Children are such(prenominal) more persuasive in the middle of a shopping explode than that commercial the parent heard two moments ago. Children ofdecade get their wants ground on their persistence of needing a product. If someone asks you whether you want a degree Celsius or Pepsi, you immediately know youre being asked about a carbonate cola beverage with distinct yet subtle differences between the two.Which ever brand you choose, Coke or Pepsi shows that somewhere along the line you positive a preference for that product. In Advertising it is called product loyalty. Marketers use repeat of products children have no current use for such as a Ford Truck to build brand recognition in hopes that as an adult they depart buy that Ford verses the Chevrolet. It also works with things such as Cake mixes. A child watches the Betty Crocker cake mix ad, nags the parent into buying and using the product. Then in turn buys the product as an adult based on their experience as a child.The Market has seen a new angle to encourage children to buy brand X over the competitors product. Many schools have lost living due to our economic downfall. So advertisers such as Campbells soup have come up with campaigns such as Labels for Education. fundamentally you buy their product. Send in the label and earn stuff for your school. This gives both(prenominal) children and parents a creditable reason for buying the product. Corporations are also gaining gate to advertise in public schools in exchange for materials. Frito Lay will sponsor events in schools in exchange for tagging their logo n flyers advertising the event. Children are easily influenced by things they see. Nine times out of ten a child will pick the cereal with Hannah Montana on the box over the box that shes not on. Since the days of radiocommunication children have been introduced to the idea that if I want to be a sorcerer I should eat the same cereals that the stars eats. The use of role models and celebrities to influence children is used everywhere. If it is meant for the use or consumption of a child you will around likely find a celebrity attached to it. On modal(a) there are three televisions and o ne computer in every home.So it is no wonder how advertising can reach so many children. Just a child sitting down to do some school researches can be inundated with hundreds of advertisements in an hours time. A half hour television special contains at the least 10 minutes of commercials. Just about everywhere you catch someone is trying to sell something. Although, children have no direct income of their own we often overlook their buying power. In todays spry world parents have tendency to buy more to satisfy their children. From glass bars to flat screens never underestimate the buying power of a whining child.