retail image study SUMMARY OF RETAIL stick out AND BRAND PERSONALITY In a contemporary swop place, retail branding is considered paramount in the retailing act to influence customer perceptions and drive store choice and loyalty. Ailawadi (2004). digital Marketing Group (2004) defines effective branding as the label visual, emotional, rational, and cultural image associated with a company or a product. The purpose of having people remember the brand name and take up positive associations with that brand is to make their product selection easier and lambast the value and satisfaction they get from the product.
The first store examined, being Worldwide Appliances at Glendale, would be categorized as a premium home electrical and appliance store. The store has a wide offering from luxury high end legal transfer sound visual equipment to common need based items such as kettles, irons and ovens. Worldwide Appliances branding consists of a spacious caterpillar tread slogan Where the worlds...If you want to get a full essay, revision it on our website:
OrderCustomPaper.comIf you want to get a full essay, visit our page:
write my paper
No comments:
Post a Comment