The Priming Effects of Counterfactual Thinking

While a large body of literature on counterf boutuals has explored the set up of conditional thinking on contrary variables suchasaffect(e.g.Roesel995).judgment(e.g.MillerandMcFarland 1986). self-inferencing (e.g. Roese and Olson 1993) and message interrogation (e.g. Krishnamurthy and Sivaraman 2002). there has been relatively little research on the footing set up of conditionals (e.g. Galinksy and Moscowitz 2000), The present article examines the terra firma effects of counterfactual thoughts on the evaluation of inclose messages. We turn out that the mere act of thinking counterfactually primes an altemative-generation mindset that increases the accessibility of altematives to a given pattern, lead-in to an elimination of skeletal system effects. Our findings go to the literature on counterfactual thinking and de-biasing strategies. We consider the effects of counterfactual thinking on information processing in the context of close in messages since such messages lend themselves to the blowzy exploration of altematives to the message arguments. Further, given the stout nature of bod effects in consumer behavior (Levin. Scheider and Gaeth 1998) framed messages would provide a strong test of the strength of counterfactual primes. If a individual indulges in counterfactual thought and is hence exposed to a framed message, the altemative ofthe frame should be much than accessible delinquent to the primed mental strategy of altemative generation, guide to a more balanced view of the product and decreased framing effects.

Since zesty in counterfactual thinking necessita tes considering altematives to a given outco! me, it should cast down focus on just i frame of generator and induce consideration of other frames of reference. Because framing effects atomic number 18 the result of focusing on a particular frame of reference (positive or negative), thinking counterfactually should subordinate this effect. We therefore conjecture that the generation of counterfactual thoughts should result in an elimination of framing effects such that the evaluation of positively framed messages is non significantly different from negatively framed messages. If you want to desexualise a full essay, order it on our website: OrderCustomPaper.com

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